Radius Canvas

Store Coverage Map — Visualize Your Trade Area

Draw the coverage rings around your store — the trade area your marketing plan, franchise disclosure or expansion deck keeps talking about. Free, no signup, shareable as a live link.

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Click the map to drop a circle · drag the white center dot to move · drag the outlined edge dot to resize · up to 12 circles.

How to map your store's trade area

  1. Center on the store. Search the exact storefront, not the shopping center.
  2. Draw the rings. 5 miles for convenience trips, 10 for destination shopping, 15 for major purchases — adjust to your category.
  3. Compare locations. Add a circle per candidate site (different colors) and see whose coverage overlaps whom.
  4. Export for the deck. PNG for slides, the share link for live discussions, KML for your GIS colleague.

Pair the rings with numbers: the population tool counts the people inside each ring and the ZIP tool lists the postal codes — together they turn a pretty map into a trade-area brief.

Trade area rings: which distances matter

5 miles — convenience. Groceries, coffee, pharmacy: the trips that happen weekly without planning.

10 miles — destination. Furniture, electronics, dining out: planned trips customers accept for the right offer.

15 miles — exceptional. Big-ticket and specialty retail: the customer will cross a metro boundary once, not twice.

These are straight-line rings; a 10-mile ring across a highway river is a different business than 10 miles down the interstate. Overlay your own customer pins on top of the ring and the gaps become obvious.

Frequently asked questions

What is a store coverage map?

A map showing how far your store's customers come from — usually as rings of 5, 10 and 15 miles around the location. It communicates your trade area to staff, franchisors, lenders and landlords in one glance.

How do I choose the right ring sizes?

Match them to your category: convenience retail lives on a 5-mile ring, destination shopping on 10, and big-ticket or specialty on 15+. Your own customer data beats any rule of thumb.

Can I compare two store locations?

Yes — add circles for each candidate location (up to 12) with different colors, and see where coverage overlaps. Overlap signals cannibalization; gaps signal opportunity.

Can I export the coverage map?

Yes — PNG for presentations, KML for Google Earth and My Maps, and the share link keeps a live version stakeholders can open anytime.

Is this store coverage map free?

Yes — free with no signup or usage caps. The site is funded by display advertising.

Page last updated . Data sources and methodology are described in the sections above and in About.

Explore more map tools

Start with the store coverage map above — free, no signup, no usage caps.